Data protection.

Daimler thanks you for your visit to our website and your interest in our company and its products. Your privacy is important to us and we want you to feel at ease when visiting our site. The protection of your privacy when processing your personal data is an important concern to which we pay special attention in our business processes. Personal data collected during visits to our websites are processed by us according to the legal provisions valid for the countries in which the websites are maintained. In addition, our data protection policy complies with the Data Protection Directive applicable company-wide for Daimler.

The Daimler web pages may however include links to other web pages which are not covered by this privacy statement.

Collection and processing of personal data

When you visit our website, our web servers store as standard details of your browser and operating system, the website from which you visit our website, the pages that you visit on our website, the date of your visit, and, for security reasons, e.g. to identify attacks on our website, the IP address assigned to you by your internet service provider; this IP address is stored for seven days. With the exception of the IP address, personal data are only stored if you choose to submit them to us, e.g. during registration, in a survey, in a competition or in order to enable performance of an agreement.

Use and disclosure of personal data and limitation of use

Daimler uses your personal data only to the extent necessary for the purpose of technical administration of the website, for customer management, for product surveys, and for marketing.

Any disclosure of personal data to government bodies and authorities takes place only in accordance with mandatory national legal provisions. We have placed our employees, agencies and retailers under a duty of confidentiality.


We would like to use your data to inform you about our products and services and where applicable request your opinion. Naturally, your participation is completely voluntary. Should you not consent, you can inform us at any time so that we can specifically prohibit the use of your data accordingly. Please refer to the respective website for further instructions.


You may be able to subscribe to newsletters on our website. The data given when registering for a newsletter are only used for sending the newsletter unless you agree to a further use. You can end the subscription at any time via the unsubscribe option in the newsletter.

Central Daimler AG access service

The central Daimler AG access service enables you to create a single user account to log in to all websites and applications of the Daimler group and its brands that are offered through this service. Click on the following link to read the Terms of Use for the central Daimler AG access service:

Social plug-ins

Daimler uses so-called social plug-ins ('buttons') of social networks such as Facebook, Twitter and Google+.
When you visit our websites, these buttons are deactivated by default, i.e. without your intervention they will not send any data to the respective social networks. Before you can use the buttons you must activate them with a click. The button remains active until you deactivate it again or delete your cookies. You can find more detailed information on cookies in our cookie notes.

After their activation, a direct link to the server of the respective social network is established. The contents of the button are then transmitted from the social network directly to your browser and incorporated in the website.
After activation of a button, the respective social network can collect data, irrespective of whether you interact with the button. If you are logged-in to a social network it can match your visit to this website with your user account. A social network cannot assign a visit to other Daimler websites unless and until you activate the respective button there as well.
If you are a member of a social network and do not wish it to combine data retrieved from your visit to our websites with your membership data, you must log out from the social network concerned before activating the buttons.
We have no influence over the scope of data that is collected by the social networks through their buttons. The data use policies of the social networks provide information on the purpose and extent of the data that they collect, how these data are processed and used, the rights available to you and the settings that you can use to protect your privacy.


You can find information on the cookies used by us and their functions in our cookie notes.

Evaluation of usage data

We use Adobe Omniture to track the preferences of visitors and to identify popular sections of our websites. This enables us to provide content that is more accurately suited to your needs, and in so doing improve our service.

If you do not wish Daimler to collect and analyse statistical data related to your visit you may object to the future use of your data at any time (opt-out).
For the technical implementation of your objection it is necessary to save an opt-out cookie in your browser. This cookie serves exclusively to assign your rejection. Please note that for technical reasons an opt-out cookie can only be used for the browser from which it was set. If you delete the cookies in your browser or use a different end device or browser, you will need to opt out again.


Daimler uses technical and organisational security measures to protect the data supplied by you and managed by us against manipulation, loss, destruction, and access by third parties. Our security measures are continually improved in line with technological developments.

Freedom of information

On request, Daimler or the entity responsible for you will inform you in writing as soon as possible and in accordance with applicable law whether and what personal data relating to you has been stored by us. If you are registered as a user, you have the option of viewing, deleting or amending your personal data yourself. If incorrect information is stored despite our efforts to ensure that data are accurate and up to date, we will correct it at your request.

If you have any questions about the processing of your personal data, you can contact our Group Data Protection Officer, who, along with his team, is available should you have any requests for information, suggestions or complaints.

Group Data Protection Officer

Dr Joachim RieƟ
Daimler AG
HPC 0518
D-70546 Stuttgart